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Bachelor of Business Administration in Sports Management

We’ll help you become a skilled sports manager.

The Sport Management major prepares you for a career in sport/athletic administration and management, including interscholastic, intercollegiate, professional sport organizations, professional and corporate fitness organizations, parks and recreation departments and not-for-profit youth and sport entities. Sport management involves any combination of skills related to planning, organizing, directing, controlling, budgeting, leading and evaluating within the context of an organization or department whose primary or service is related to sport or physical activity.

You’ll learn to:

  • identify the objectives and constraints in making a decision; interpret causes and potential effects of decisions to identify key decision drivers; and gather, validate, structure and communicate information in support of decision-making
  • define and distinguish among the philosophical theories representing principles of ethical decision-making and understand concepts associated with business ethics
  • apply ethical foundations with respect to governance issues and social responsibility
  • recognize and comprehend common leadership models
  • recognize how leadership skills are developed and create an action plan for developing leadership skills
  • identify and describe the elements that distinguish global business from domestic business
  • analyze the opportunities and challenges associated with global business expansion
  • demonstrate the ability to adjust business goals to global changes                         

Sports managers help athletes and entire organizations run smoothly, managing image and serving as intermediaries between players and teams. Our sport management program combines a solid foundation in business management with courses in marketing, ethics, facility planning and sports law, making you an asset to any organization requiring these specialized skills.


The Byrd School’s AACSB International accreditation, achieved by less than five percent of business schools in the world, means you’ll receive a world-class educa­tion from one of a very select group of universities across the globe. As a result, our graduates are recognized within the business community as knowledgeable, capable and able to excel in the workplace.

You’ll learn in small classes with personalized attention from faculty with real-world experience. The Byrd School faculty has earned advanced degrees from the most prominent universities in the world. Just as important, they’ve had successful careers with Fortune 500 companies, multinational corporations, government agencies, the military and their own businesses. Their wealth of experience informs their teaching and provides you with the benefits of multiple perspectives.

You’ll be able to take advantage of opportunities to learn beyond the classroom through experiential learning programs and apply your skills and explore the world through innovative global initiatives and study-abroad opportunities.

You’ll have the opportunity to get involved in numerous activities and events created specifically for business students.

You can take advantage of a 4 + 1 option that allows you to earn an MBA with one additional year of classes. Transfer students with two years of credits can take advantage of a 2+2+1 option that allows you to earn an MBA with an additional three years of classes.



SPORT MANAGEMENT (SM) SM 110 Introduction to Sport Management

This course relates the concepts and functions of the manager to the specific realm of managing sport and sport organizations. It is intended to introduce first year students to the field of Sport Management.Topics include the fundamentals of the historical, philosophical and practical foundations of organizational and administrative practices in current sport entities.Three credits.

SM 222 Contemporary Issues in Sport

This course examines the impact of sports upon the American culture with focus on competition, economics, race relations and gender. Current issues impacting the world of sports will be discussed thoroughly. Prerequisite: SM 110.Three credits.

SM 312 Global Aspects of Sport Management

The growth and development of sport in the changing global sphere is the focus of this class.The Olympics, along with the World Cup, will serve as a basis for studying international sport.The impact of differences in customs, norms, habits and their historical basis, economic systems, religious beliefs and societal expectations on sport when it crosses its national boundaries are studied. Prerequisites: SM 110 and SM 222.Three credits.

SM 332 Sport and the Media

This course covers various forms of the media as it relates to sport, as well as an overview of the technological advances in media and the impact they play in the contemporary sport industry. Print and electronic media sources for sport will be covered along with the evolution of the media in sport.The impact media has made on sport and the impact sport has made on the media will be studied.Advances in technology and new forms of media, such as social media and video games, will also be discussed. Prerequisites: SM 110 and SM 222.Three credits.

SM 341 Ethics in Sport

This course presents an analysis of moral and ethical issues in organized sport.Topics will include issues in intercollegiate athletics, the Olympic movement, high school sport and the private sector. Prerequisites: SM 110 and SM 222.Three credits.

Course Descriptions • 445SM 351 Sport Governance and Policy

This course is an examination of sport organizations focused on both professional and amateur governance structures and processes.The study of policy in educational, non-profit, professional and international sport venues will also be addressed. Prerequisites: SM 110 and SM 222.Three credits.

SM 361 Sport Consumer Behavior

This course utilizes consumer behavior theories and concepts in conjunction with the growing field of sport fan behavior to address marketing and management implications for the sport industry. Emphasis is placed upon social and psychological theories and their implications on the understanding and prediction of sport consumer’s behavior. Prerequisites: SM 110 and SM 222.Three credits.

SM 383 Sport Marketing, Sponsorship and Promotion

This course is designed to anaylize the basic knowledge of theory and application of the three major components of sport marketing process: sponsorship, promotion and marketing. Areas of study include merchandising, licensing, demographics, psychographics, consumer behavior, pricing in sport, target markets and sports media consumption. Prerequisites: SM 110 and SM 222.Three credits.

SM 398 Sport Management Pre-internship Seminar

This seminar will allow students to establish and prepare for internships they will undertake the following semester. Interviewing techniques, resume building and professional behavior will be discussed in this course. Enrollment is limited to Sport Management majors with junior-level standing. One credit.

SM 450 Sport Law

This course includes a presentation of the basic legal system, its terminology, and principles as applied to professional and amateur sports. Emphasis is on identifying and analyzing legal issues, the ramifications of those issues, and the means of limiting the liability of sport organizations.Topics include tort law, product liability, contract law, administrative law, and the legal system. Prerequisites: SM 110 and SM 222.Three credits.

SM 473 Facility Planning and Event Management

This course provides an overview of the fundamentals of planning, designing and managing athletic, physical education,recreation and sports facilities.Areas of study include:risk management in sports facilities,ADA compliance, facility access variables and security issues for participants and spectators. Prerequisites: SM 110 and SM 222.Three credits.

SM 492 Management of Sport Organizations

This senior capstone course in Sport Management is designed to incorporate and synthesize all previous learning by studying various management techniques and case studies in sport organizations. Enrollment limited to Sport Management majors with senior-level standing.Three credits.