Bachelor of Business Administration Degree


Shenandoah’s Bachelor of Business Administration allows students to develop an individualized degree program that reflects their specific areas of interest and career goals. The individualized program may consist of up to 24 semester hours, providing students with the flexibility needed to pursue their career and life goals. Students in the program receive guidance from a faculty mentor who represents their specific area of interest in business (e.g., marketing, management, accounting, finance, information technology or global business). Students wishing to build a program of study outside the Byrd School may do that as well by working with the faculty mentor. The Vision Is Yours. Success Is A Team Effort.

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Receive personalized attention from academically qualified faculty with real-world…

There’s a special bond between Byrd School students and their professors. Students enjoy close professional relationships with academically and professionally experienced faculty who mentor them in and out of the classroom. This remains a hallmark of a Shenandoah University business education. Students also benefit from our executive-in-residence and our senior executive counselor who provide one-on-one advice and counsel to students related to course work and careers.

Design an individualized program of study.

The Byrd School offers an individualized BBA curriculum. You combine core courses in the business disciplines with electives that will customize your own program of study. You may want to specialize in accounting, economics, entrepreneurship, finance, information systems and computer technology, international business, management, and marketing, or you may want to structure your program with courses outside the Byrd School. The choice is yours as you work with your faculty mentor. We will take your academic and career goals and help you build your own special program of study. See above for suggested 4-year plan for the different concentrations.

Explore the world through innovative global initiatives and study-abroad opportunities

. The Global Experiential Learning Program (GEL) provides students with the opportunity to study and travel abroad in faculty-guided, credit-bearing educational experiences, GEL destinations change each year, but previously have included Russia, China Spain, Ireland, Thailand, England, France, Argentina, and Chile.

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Take advantage of opportunities to learn beyond the classroom through experiential…

We strongly believe that experiential learning is an extremely valuable complement to the education you receive in the classroom. Therefore, our students can choose from a wide range of activities as part of a life-long learning experience which will enable them to become better business leaders and citizens.

  • Global Experiential Learning
  • Internships
  • Society for Human Resource Management
  • Students in Free Enterprise (SIFE)
  • The Student Investment Fund
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Suggested 4-year plans for a major in business administration with a concentration in:


Bachelor of Business Administration Curriculum

Four elements compose the 120 hour Bachelor of Business degree program: Course Credit Hrs. General Education Courses  30  Non-Business Core Courses  24  Busines Core Courses  42  iBBA Supporting Business Electives  24  Total  120  Click here to preview the Bachelor of Business curriculum.

Earn a degree from a select AACSB International accredited program with a reputation for…

. The AACSB International accreditation is the hallmark of excellence in management and business education. It represents the highest standard of achievement for business schools worldwide, and it recognizes that the Harry F. Byrd, Jr. School of Business offers high-quality business programs. Processes are in place to ensure continuous improvement in the future. Therefore students and alumni can be proud of earning a degree from an institution that has taken its place among other world-wide leaders in business education.
Visit the AACSB International website

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